Thursday, December 10, 2009

Reading #15+ 16 "Chapter 8 + 9"

Chapter 8: Self-promotion

The lesson is simple: we must not confuse admiration and respect with fame or celebrity.
If you do great work, if you do effective, original and striking work full of emotional or intellectual resonance, you are unlikely to go unnoticed.
There are many good reasons why it's worth maintaining connectins with your former college, or forging links with new ones. Designers have an unwritten duty to pass on their experience and give support to the next generation of designers.
You must also keep in mind questions of confidentiality.

Chapter 9: The creative process

Your ability to understand your creative process, your ability to observe how you have ideas and then be able to recreate it is an absolutely essential and extremely overlooked part of our business.

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