In the article Sagmeister really conveys his concern in the lack of true emotional impact that are and graphic design provide these days. On a daily based people are bombarded pretty things on nice paper or "fluff" a Sagmeister called it; all of which have no meaning nor do they move their viewers. Those that he does find very moving and momorable he lists, and realizes are mostly created by fine artists, not graphic designers. "Don't think of art works as objects, but as triggers for experiences...art is something that happens, it's an experience, not a quality."
By this definition, graphic design can be art and just as moving, as long as it creates an experience. The article goes on to list what qualities art works should have to really touch one's heart.
A list of characteristics that a piece can possess in order to convey emotion
- providing a new perspective
- triggering memories
- showing passion and commitment
- an element of surprise/unexpectedness
- virtuosity
No comments:
Post a Comment